Foodsectornews.com - Organic Baby Food Growing Rapidly

Organic Baby Food Growing Rapidly

Friday, 15 June 2007

According to RNCOS market research report "Baby Food Industry (2006 )" since 2001 the organic baby food market has grown nearly 58 percent in USA and estimated to reach a level of US$ 115 Million by the end of 2006

Organic baby meal accounted for more than half of the sales in the UK market. The organic baby food market saw a growth of 6 percent in the year 2003 while the inorganic baby food market grew by only 1.5 percent.

Today, business of Baby food is growing remarkably. Every year the sales of organic food products are recording a double-digit growth. Combine both (Baby food & Organic food) and it's very easy to see the reason why Hain Celestial, Wal-Mart and Similac are among the vendors competing for their market share of the growing organic baby food segment.

As per U.S. infant product market survey, all 3 brands will be having marketing support and are planning for a desirable demonstration. The study also observed the lifestyle of moms aged around 20-30 and estimated that the parents spent US$ 8 Billion in the year 2005 on baby-related products excluding food.

Wal-Mart was the first and still the single merchandiser to present a store brand organic baby food products. As per Wal-Mart executive, the chain mainly supports mother's Choice with circulars, in-store radio and demos during Wal-Mart Baby Days. Wal-Mart has played a significant role and trying to sell more than the competition by offering lower prices. As per Food industry experts, the company Wal-Mart aims to carry over 400 organic products and predicted to be the nation's No.1 retailer of natural foods.