1. Analyst View

2. Global Wine Market - An Overview

3. US in Context of Global Wine Market
    3.1 Production
    3.2 Consumption
    3.3 Import
    3.4 Export

4. What Makes US Wine Market Attractive?
    4.1 Medical Benefits
    4.2 Drinking Frequency
    4.3 Women Wine Consumers
    4.4 Younger Generation
    4.5 Government Support

5. US Wine Market - Performance
    5.1 Production
    5.2 Consumption
    5.3 Products
          5.3.1 Table
          5.3.2 Dessert
          5.3.3 Champagne/Sparkling
    5.4 Color Mix
          5.4.1 Red
          5.4.2 White
          5.4.3 Blush
    5.5 Provinces
          5.5.1 California
          5.5.2 Washington
          5.5.3 Oregon
          5.5.4 New York
    5.6 Trade
          5.6.1 Import
          5.6.2 Export
    5.7 Distribution Networks

6. Consumer Behavior
    6.1 Price Sensitivity
    6.2 Key Premium Wine Consumers
    6.3 Consumer Segment by Generation
    6.4 Consumer Segment by Gender

7. Growth Prospects
    7.1 Retail Food Stores
    7.2 Drug Stores
    7.3 Viticulture
    7.4 Hotel and Restaurants
    7.5 Beverage Containers
    7.6 Celebrity-branded Wines
    7.7 Online Marketing

8. Roadblocks and RNCOS Recommendations
    8.1 Price War
    8.2 Ineffective Advertising
    8.3 Substitute Products
    8.4 Proliferation of Brands

9. Key Players
    9.1 E&J Gallo Winery
    9.2 The Wine Group
    9.3 Constellation Brands, Inc.