RNCOS has recently released a new research report, "US Fast Food Market Outlook 2010", which says despite the gloomy economic conditions, the US fast food industry is rapidly growing on the back of inexpensive fast food and increasing working population. The overall fast food market is expected to grow in coming years and will cross the US$ 170 Billion mark by 2010.

The report identifies that due to recession, the US consumers are cutting their spending, capping off the worst year for consumer spending since 1961. Declining consumer expenditure also points to further slide in the US economy reeling from its worst crisis in decades.

However, the economic meltdown is benefiting the US fast food industry. People are now becoming more price conscious, particularly on food products, and changing their habits of going to restaurants for full fleshed diner and lunch to fast food. This is primarily due to the fact that fast food in the US is inexpensive as compared to other food. For example - dollar menu of US largest fast food chain McDonald's consist items costing US$ 1 or less.

Rapidly growing working population is also driving the fast food industry in the US, says the report. This trend is more common in urban areas where the demand for ready made meals and pre-packed foods has scaled up due to increasing pace of life. Now Americans want to have some fast food which can provide the instant energy without taking too much time.

"US Fast Food Market Outlook 2010" provides an exhaustive research and rational analysis on fast food market in the US along with brief overview of the market performance in the past. This extensive research will help the clients to identify the opportunities existing in various segments of fast food industry in the US. The report also gives an overview of factors driving the fast food market, together with the forces that are blocking its growth.

The report provides forecast on critical segments of the US fast food industry like restaurant industry, fast food industry, GDP real growth rate, population growth and personal disposable income.

For more information visit: http://www.foodsectornews.com/Report/IM014.htm