In the Asian region china is a serious contender in the Food Processing Market being only second to Japan in terms of the revenue generated from the food & beverages sales. China’s population base of 1.3 billion is demonstrating a radical shift in consumption patterns and living standards.
The penchant for western foods products is making a change in their chosen platter with consumption of chicken, beef, potatoes, wheat & dairy products and fruit juices is rising by the day. The appetite for packaged food is bound to get larger with supermarkets flooding their shelves with exotic as well as good quality stylized Chinese foods. A number of medicinal plants, which form a part of the Chinese cuisines will be produced, processed and marketed in bulk.
As per the recent market research report, “Food Processing Market in China (2005)” by RNCOS, in the backdrop of bellowing sales numbers accruing to the food market in china, there can’t be a more opportune time for investors and businesses.
The increased purchasing power is spearheading the rapid transformation in the lifestyle and the consumption patterns of the 1.3 billion Chinese people. This has wide ramifications for both the domestic industry as well as for foreign trade.
As per the analysts – “China’s second and third tier cities are offering vast opportunities for international players. The Per-capita income of these cities is going north as China low wage structure makes them an attractive base for value-added food processing”.
The report presents a discussion on how the availability of raw materials, changing lifestyles and flexible trade regulations has pushed the growth of food processing market in the region.
It talks about the challenges faced by the food processing market in China, vis-a–vis the rise in unit sales with efficient distribution and supply chain.
Finally, It also provides an assessment of new international strategies and developments aimed at efficiently marketing packaged food in China.
Statistical inputs pertaining to support business structures, changes in the economy and trade balance of Chinese food processing industry with respect to other countries, have also been incorporated.
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