1. Analyst View
2. Non-alcoholic Beverage Industry Landscape
3. Consumer Behavior & Evolving Market Dynamics
3.1 Purchasing Power & Income Distribution
3.2 Consumer Expenditure
3.3 Changing Lifestyle & Health Awareness
3.4 Demographics
3.5 Off Trade vs On Trade
3.6 Product Innovation
4. Current & Future Market Outlook till 2011
4.1 Soft Drinks
4.1.1 By Flavor
4.1.2 By Packaging
4.2 Juice
4.2.1 By Flavor
4.2.2 By Packaging
4.3 Energy & Isotonic Drinks
4.3.1 By Packaging
4.3.2 By Brand
4.4 Tea & Mate
4.4.1 By Flavor
4.4.2 By Packaging
4.5 Coffee
4.5.1 By Product
4.6 Mineral Water
5. Strategic Overview of the Industry
5.1 Political Factors
5.2 Economic Factors
5.3 Social Factors
5.4 Technological Factors
6. Opportunities
6.1 On Trade Consumption
6.2 Recycling
6.3 Export
7. Competitive Landscape
7.1 Coca-Cola FEMSA
7.2 AmBev
7.3 Red Bull
7.4 PepsiCo, Inc.
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